Campaign: Content in other languages

Inclusive web strategy for multilingual websites

To the greatest extent possible, invest in staff, tools, and technology that can be used on various websites, regardless of the language in which they are written. Try to roll out improvements, upgrades, and systems multilaterally. Change internal perceptions of non-English websites as tertiary investments that are usually the first on the chopping block. Consider your multilingual properties as central and crucial extensions of your overall web presence.

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Idea No. 277