Campaign: Social Media

Recognize the implications of content shifting

For a while we've recognized that the content we put online isn't always consumed where we originally put it. RSS may have been the initial method that significant numbers of people used.

 

More and more people are embracing the idea of "content shifting". We may discover an important piece of content on Facebook or Twitter, but not have the time to read it. So we "Instapaper" it or "Read Later". Those services often extract the meat of the page without the context. Will your content sustain that? We see a very telling graphic about jobs of illness, and we share it via Tumblr or a pinboard service like Pintrest or GimmeBar (which offer varying degrees of attribution). Will the graphic stand up on it's own?

 

What are the ideas we should think about in regards to content shifting? How should we prepare?

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Idea No. 173