Content and Readability

Treat web sites as communication channels

Too often federal web sites are designed and managed as technical devices rather than channels for communication. Programs that sponsor web sites and web designers should be required to answer: who is the audience/end user and what do we know about their needs and wants? Then the program can decide if there is a clear purpose, what the content will be and how it will be presented. Best if they do that using a participatory design approach, but can do periodic audience/user testing if nothing else.

Tags

Voting

17 votes
Active
Idea No. 385