Policies and Principles

Use specialists to build your web content

Writing, organizing, and structuring an agency or department's web content takes specialized skills that the guy in the end cube with spare time likely doesn't have. Agencies need to dedicate resources with the right skills—writing, customer service, UX—to build, maintain, and manage web content. It's a full-time, ongoing job for an entire team to keep an agency's content current and accessible.

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Idea No. 468