Make it known to people where to voice their "votes" on any proposal. And READ / REACT to their comments.
What can we do to improve how content on federal websites is integrated with content that we maintain on social media and other third-party websites?
Augment and diversify the feedback from public hearings by posting online public comment forums that have the order and decorum of government meetings -- and thereby are legal, civil and fair as well as insightful and cost-effective. For examples of online public comment forums, check-out Salt Lake City's Open City Hall service: http://www.slcgov.com/opencityhall/
Government Agencies should not restrict their social media efforts to only their own social media channel/sites. They should each have a person or a team of people who search for their topic(s) on other social media channels/sites, blogs, newscasts, etc. They may find incorrect or incomplete information or misconceptions. They may find that they have something to contribute to the discussion, something the others had ...more »
Stop mixing English social media channels with other languages - it is not effective for communication and pulbic engagement.
Although individual agencies will have mission-specific needs with respect to how they operate their social media channels, overarching user-centered principles may help provide a framework within which public engagement can be expected to take place. Suggested principles include: Transparency is essential to effective engagement Digital engagement should encourage building and sustaining communities and work to establish ...more »
One consideration would be to remove the requirement (whether it's written or implied through other policies) that if the government posts something to a third-party site (e.g. YouTube) then they're also required to post (and host) that same content on their own .gov site. This seems to be the implied rule and can end up leading to additional resources being expended which otherwise would not need to be. Granted, there ...more »
New tools are always out there. How best to measure? How best to coordinate your different accounts. One day you've got search.twitter.com, the next Twitter buys them and you need a new and better search tool. We need a team of us working together toward the common goal. And when we need to purchase something for measurement or sign onto something, we need to collaborate so that we aren't each re-creating the wheel. ...more »
Many institutions conduct research on areas that touch on social media. Collaborating with universities, through grants, internships or Master's/ PH.D. projects could quickly help elevate the status of social media AND help address some of the questions around impact and ROI. Examples of specfic areas include the role of social media to support behavior change (i.e. stop smoking); network analysis (to see how information ...more »
In emergency situations, the fastest route to spread information in via social media, who in turn often inform those who aren't on. Being prepared is important. As the earthquake in the DC area recently showed, the discussion instantly begins online. The US Geological Survey's shackmap was shared very quickly. The existence of that resource meant people could get facts quickly. That's a great example. So what does that ...more »
There are certainly times when it's appropriate to do full studio photo shoots, but they can be costly. Frequently there are really good resources that people have already created and made available either for sale or by using Creative Commons licensing, as you can observe on Flickr or other places. The private sector has embraced this.
So when should you and when shouldn't you?
Aside from the big dogs, Facebook and Twitter, there are so many different platforms to engage in social media. Making informed decisions about which platforms are appropriate to invest time and money in is tricky. Do more platforms lead to social fragmentation? When do you need to be where your audience is?
So I ask: What are the criteria for making smart decisions and what should .gov be thinking about?
For a while we've recognized that the content we put online isn't always consumed where we originally put it. RSS may have been the initial method that significant numbers of people used. More and more people are embracing the idea of "content shifting". We may discover an important piece of content on Facebook or Twitter, but not have the time to read it. So we "Instapaper" it or "Read Later". Those services often ...more »