Avoid the use of these proprietary formats which require external plugins and are usually never accessible. HTML is always the most accessible and universal format that works on all devices from Cell Phones to Kindles to iPads. HTML is open source and does not require expensive tools like Adobe Acrobat Professional or Flash to develop. HTML is indexable by search engines and makes it easier for the public to find the ...more »
As vendor advertising continues to grow, content providers will beg for apps for specific platforms -- iOS, Android, BlackBerry, and even WebOS (don't laugh). The way forward, however, is platform independent development and delivery with the native language of the web: HTML5 and CSS3. Plan accordingly.
Use semantic content and markup so that relevant content is easily found through search engines. Allow content managers to easily tag content for SEO, so that people can find the relevant information that are looking for.
Harness HTML5 in forms and use micro-formats when applicable. This would greatly improve the the experience for the growing amount of users on mobile devices.