Content in other languages


What can we do to improve how global audiences and people with limited English proficiency access federal websites?

Campaign: Content in other languages

Ensure content for multilingual audiences is culturally-relevant

Ensure content for multilingual & LEP audiences is culturally-relevant, not just a word for word translation of the content developed for English speakers. This is particularly important for certain types of information, such as health-related information, but should be considered early on in the process of understanding audiences and developing websites, not after the site has been fully developed in English.

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Campaign: Content in other languages

If offering content in other languages, ensure that search works

If content in other languages is provided, ensure that users can search in those languages, with accents and without, and that search results are presented in that language.

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Campaign: Content in other languages

Bring funds/resources together & work on multilingual priorities

Given that resources are limited, government agencies can come together, do their research, maybe even ask the public what are the topics/issues that agencies need to make available in Spanish and other languages, and work as an unit. Once we have a list of priorities, the government as a whole, can work together and leverage each others' resources to make this happen. Maybe there's a central fund and core group of experts ...more »

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Campaign: Content in other languages

Provide notification if sending users to content in English

If you're linking to pages in English (internal or external) from content in another language, notify the users that this is the case using the in-language equivalent of (in English) or some other sort of visual notification.

This is particularly important for less-savvy users who may get lost in the process.

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Campaign: Content in other languages

Inclusive web strategy for multilingual websites

To the greatest extent possible, invest in staff, tools, and technology that can be used on various websites, regardless of the language in which they are written. Try to roll out improvements, upgrades, and systems multilaterally. Change internal perceptions of non-English websites as tertiary investments that are usually the first on the chopping block. Consider your multilingual properties as central and crucial ...more »

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Campaign: Content in other languages

Ensure high quality translation of website content

In those cases where web content is translated, be sure that the translation is of a high quality to be culturally appropriate and understandable to a broad audience of speakers of various dialects and from various national backgrounds. Poor quality translations result in users avoiding using a website at all or if they are bilingual they may switch to English even if they would have preferred the other language. When ...more »

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Campaign: Content in other languages

Make Strategy for Sustainable Multilingual Online Presence

With the renewal of the federal government commitment to Executive Order 13166 by Attorney General Erik Holder, there is renewed interest in creating content for LEP populations. Let's move towards making multilingual content sustainable, in other words, let's integrate serving LEP populations into our customer service overall strategy so it can be maintained through the years.

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Campaign: Content in other languages

Create a Federal Localization Team

Providing federal websites in foreign languages is important, but the process is difficult, costly and requires specialized technology and resources. The government should create a centralized localization team that would manage all aspects of localization. From determining what content to localize, what languages to use to actually localizing content. This team would be responsible for sourcing the appropriate technology ...more »

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Campaign: Content in other languages

Localization and Computer Literacy

In sites with such a wide target audience, it is important to address varying degrees of computer literacy as a form of localization.

 

There are varying degrees of computer literacy within each cultural user group. The implications of this need to be identified during a robust discovery process and central to the generation of the sites' interaction design.

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Campaign: Content in other languages

Provide prominent access to sites / content in other languages

Access should also be in-language, e.g., If you're providing access to content in Spanish, it should say "en espaƱol"

Access is usually provided in the upper right hand corner, but wherever it goes, it should be easily found.

And don't use flags!

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Campaign: Content in other languages

Create Centralized Translation Glossary

The US Government should create a centralized translation glossary for all agencies to use. This will provide efficiency and consistency.

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