Do not waste money trying to cfreate immitations of social media, such as Facebook, LinkedIn, YouTube, Twitter, or others. Instead, use closed groups using existing social networks. Government should focus on developing government-specific systems.
What can we do to improve how content on federal websites is integrated with content that we maintain on social media and other third-party websites?
It's very, very difficult for programs to use Social Media to communicate with or even learn about the communities they serve when the sites themselves are very often blocked.
Sorry to bring this up, but I think it's an elephant in the room when you talk about social media.
In emergency situations, the fastest route to spread information in via social media, who in turn often inform those who aren't on. Being prepared is important. As the earthquake in the DC area recently showed, the discussion instantly begins online. The US Geological Survey's shackmap was shared very quickly. The existence of that resource meant people could get facts quickly. That's a great example. So what does that... more »
Social Media has tremendous potential as a customer service channel and is being used effectively in the private sector. Greater attention should be paid to using social media to help the public find information they need. One model for this would be to empower and encourage all government employees to help point the public to government websites/ resources/ services as these issues are raised on the social media platforms... more »
Update .gov sites to allow me to log in, comment, collaborate/customize using credentials issued by Identity Providers such as Google, Paypal and others that have been approved via the FICAM Trust Framework Provider process ( http://www.idmanagement.gov/pages.cfm/page/IDManagement-open-identity-solutions-for-open-government )
There are certainly times when it's appropriate to do full studio photo shoots, but they can be costly. Frequently there are really good resources that people have already created and made available either for sale or by using Creative Commons licensing, as you can observe on Flickr or other places. The private sector has embraced this.
So when should you and when shouldn't you?
Government Agencies should not restrict their social media efforts to only their own social media channel/sites. They should each have a person or a team of people who search for their topic(s) on other social media channels/sites, blogs, newscasts, etc. They may find incorrect or incomplete information or misconceptions. They may find that they have something to contribute to the discussion, something the others had... more »
Many institutions conduct research on areas that touch on social media. Collaborating with universities, through grants, internships or Master's/ PH.D. projects could quickly help elevate the status of social media AND help address some of the questions around impact and ROI. Examples of specfic areas include the role of social media to support behavior change (i.e. stop smoking); network analysis (to see how information... more »
For a while we've recognized that the content we put online isn't always consumed where we originally put it. RSS may have been the initial method that significant numbers of people used. More and more people are embracing the idea of "content shifting". We may discover an important piece of content on Facebook or Twitter, but not have the time to read it. So we "Instapaper" it or "Read Later". Those services often... more »
New tools are always out there. How best to measure? How best to coordinate your different accounts. One day you've got search.twitter.com, the next Twitter buys them and you need a new and better search tool. We need a team of us working together toward the common goal. And when we need to purchase something for measurement or sign onto something, we need to collaborate so that we aren't each re-creating the wheel.... more »
These days a lot of people are trying out different methods of collecting the wisdom of the public to make decisions. There should be open discussion about which methods are working, which ones don't, what results are to be expected, etc. There are technological platforms as well as traditional methods. This national dialogue shows there is interest in this approach. So I ask: What are good lessons, platforms, ideas... more »
Aside from the big dogs, Facebook and Twitter, there are so many different platforms to engage in social media. Making informed decisions about which platforms are appropriate to invest time and money in is tricky. Do more platforms lead to social fragmentation? When do you need to be where your audience is?
So I ask: What are the criteria for making smart decisions and what should .gov be thinking about?
Although individual agencies will have mission-specific needs with respect to how they operate their social media channels, overarching user-centered principles may help provide a framework within which public engagement can be expected to take place. Suggested principles include: Transparency is essential to effective engagement Digital engagement should encourage building and sustaining communities and work to establish... more »
Stop mixing English social media channels with other languages - it is not effective for communication and pulbic engagement.
Make it known to people where to voice their "votes" on any proposal. And READ / REACT to their comments.