Campaign: Usability and Design

Group like content, improve readability, scanability

Government websites are very outdated, and even the ones that have had redesigns recently still feel very clunky. Contrast is good, agreeing with Section 508. Most, if not all of the sites boast solid darks on lights which aid in readability, however, leading (space between lines of text) is very tight in many cases. Paragraph spacing should be consistent. Headings should be consistent. Links should be clear, and also ...more »

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Campaign: Usability and Design

Look & Feel

The graphics for the site, overall feel, should be strong and convey friendly government. I don't know that I am explaining this well, but the graphics should not be highly artisitic/vector images that are better suited for a coffee shop or a printing business for example. Neither should they have an industrial feel, for example. I think a patriotic theme would be much more appropriate, and I'm sure some will comment ...more »

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Campaign: Usability and Design

Establish design values for the online citizen experience

This is a great effort but it's just targeted at a relatively generic "better". The government needs to understand citizens' needs and expectations online. Broad-based user research should be conducted and used to inform a set of design values that all dotgov online experiences could aim toward. At first blush, I'd suggest: Respect: for the user's time and effort, for their status as an owner of the website (!), ...more »

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Campaign: Beyond Websites (Mobile, Broadband...)

Getting out the message.

Using the internet to place ads about the .gov web site and services offered. Placing up posters, billboards, PSA's, television and radio spots to let people know that there is a way to get the information and answers to the questions they have faster. If people know that the forum for this exists, then all the other ideas will fall into place.

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Campaign: Services and Transactions

Provide access to services, not systems

Too many agencies build complex customer self-service systems that are heavily branded with program names and acronyms. Citizens don't care about what system is providing the information or service they seek—they just need to find or accomplish something important. Case in point: USPTO's patent and trademark search. These systems should be created and exposed as services that the web teams can include as appropriate across ...more »

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