Campaign: Services and Transactions

Create content around topics/customers - not agencies

Customers don't know - and don't care to know - how government is organized. So why make them go from agency (website) to agency (website) to get the full picture of what govt has to offer them on any subject? Why make them go through a long list of links on USA.gov? Why not get agencies together around content topics or customer groups(owning a home, sending kids to college, services for seniors, contractors) and ...more »

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160 votes
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Campaign: Policies and Principles

Put users first, institutional priorities second

Government websites are too complex because they focus more on "We have audiences, how do we want them to use our website?" and less on "We have audiences, how do they want us to use our website?" -There's too much unnecessary content and not enough high-quality content. -Information structures are based on institutional silos, not on user needs. -Language is not plain or fun. -There's not enough non-text content. -Visually, ...more »

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21 votes
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Campaign: Policies and Principles

Require an integrated, official Web & New Media Team per agency

Too often government agencies run their Web sites in an ad hoc fashion. Responsibility is given to technology staff with little public affairs experience, or vice versa: public affairs staff without enough technology knowledge. Mature digital communications requires a strongly integrated Web and New Media Operationa Team under the leadership of a senior content strategist with a budget who can provide clear roles/responsibilities ...more »

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13 votes
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Campaign: Policies and Principles

Start usability with business process and content strategy

Many government agencies have communication problems. Committees don't speak with other committees in the same group. Decision-making authorities on content are lacking. Too many projects with good intentions are run by committees that are fractured and their changes dilute the end product. Part of making the government websites more efficient and effective would be providing business process recommendations and content ...more »

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6 votes
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