The graphics for the site, overall feel, should be strong and convey friendly government. I don't know that I am explaining this well, but the graphics should not be highly artisitic/vector images that are better suited for a coffee shop or a printing business for example. Neither should they have an industrial feel, for example. I think a patriotic theme would be much more appropriate, and I'm sure some will comment ...more »
It is right that so much of the emphasis in the ideas here speaks to ensuring usable, functional, easy-to-read sites. But I'd like to speak up for beauty a bit. Assuming they are also functional, I believe beautiful, carefully designed and crafted websites help people feel more confident in the agency or department they are dealing with. It helps them feel the site is current and modern. It can help them to feel that ...more »
To foster familiarity and avoid reinventing the wheel, using de facto web presence leaders as your paradigm
It's sad that our Federal dept websites have very few patriotic designs in them, especially the White House one, which has just a little US flag icon. Also, I think a few historical notes here and there would be a nice touch.
We should never stop acknowledging our rich heritage.