Campaign: Policies and Principles

Adopt and Support a Product Innovation Mindset

How are great websites created? One common success factor is a culture of innovation. Yes, usability, testing, plain language - these are all important ingredients. But the higher-level strategic vision to promote, support and sustain these tactical solutions is typically lacking in government. To fulfill its purpose and to compete with commercial websites, the government needs to take its cues from the for-profit world ...more »

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Campaign: Policies and Principles

Link website design & organizational/operational infrastructure

Government websites should help the government accomplish its strategic objectives--and help citizens and residents participate in and make use of their government. Often what gets in the way is internal government processes & protocols: contracting processes that separate the design of a website from its development, or cultural barriers that dictate unnecessary constraints from the onset, for instance. These things ...more »

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