Campaign: Beyond Websites (Mobile, Broadband...)

Use the network

Large websites have a very difficult time changing with the times. They trap valuable content deep within them and by their hierarchical nature over time bury the content no matter how well a site is organized. I think you need to separate the content from the publishing. Social media shows us the first baby steps of how to do this. Content needs to be topical and timely and most of all in the places that people visit ...more »

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