Campaign: Social Media

Use the appropriate social media channels for your campaign

Aside from the big dogs, Facebook and Twitter, there are so many different platforms to engage in social media. Making informed decisions about which platforms are appropriate to invest time and money in is tricky. Do more platforms lead to social fragmentation? When do you need to be where your audience is?

 

So I ask: What are the criteria for making smart decisions and what should .gov be thinking about?

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