Policies and Principles

Need coordinated teams of specialists vs. too few generalists

One thing I hate to see is agencies where the people managing the web don't have adequate teams and support, and may need training themselves but are spread so thin that they are forced to be generalists instead of specialists. The web should be staffed adequately, and employ modern technology (content management systems, anyone?), not be an afterthought in communication, PR and/or IT staffing needs. Sure, we need ...more »

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Policies and Principles

People, process, technology

Be sure to include your organization's mission and a vision. PEOPLE: Hire competent people Hire passionate, caring people Hire meticulous, attentive people Consider users ages Consider users knowledge level Consider users patience level PROCESS: Establish your site's purpose Decide on how you will achieve this purpose (Push-Pull of data/information/knowledge) Create a simple, navigable structure Mind the taxonomy: ...more »

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IT and Infrastructure

Be Proactive

Government websites should be pro-active, not re-active. In developing the necessary changes that are obvious in this dialogue discussion there should also be a vision for the future. Make necessary changes now and then make continuous improvement part of the overall objective. The goal for governmental sites should be to incorporate technologically advanced ideas in the forming of user-friendly portals of information. ...more »

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Content in other languages

Develop cross-disciplinary multilingual/cultural best practices

Creating a multilingual communication strategy is complex and requires knowledge from many different fields, including linguistics, sociolinguistics, anthropology, ethnographics, demography, technology, communications, marketing, PR, customer service, user experience, graphic design, social media, public policy, business strategy (yes even for government agencies), etc. The government should leverage knowledge from various ...more »

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