Policies and Principles

Open Web Analytics for EVERY .gov website

Make data about web stats for all .gov public. Figure out single data format and setup continuos release of this data to public with uniform UI (e.g. something like Google Analytics will be perfect)

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Policies and Principles

Need coordinated teams of specialists vs. too few generalists

One thing I hate to see is agencies where the people managing the web don't have adequate teams and support, and may need training themselves but are spread so thin that they are forced to be generalists instead of specialists. The web should be staffed adequately, and employ modern technology (content management systems, anyone?), not be an afterthought in communication, PR and/or IT staffing needs. Sure, we need ...more »

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Beyond Websites (Mobile, Broadband...)

Create smooth cross-channel designs and analytics

Make it easy for users to access information regardless of which channel they use (web, chat, email, phone, smart phone apps, social media, etc.), and provide analytics that work across channels, keep track of what a user has already done, and find customized/personalized ways of providing excellence in customer service and presenting information.

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Privacy and Security

Copyright the FAFSA trademark

I'm a financial aid officer at a small, Northeastern technical college that serves a primarily older, low-income population. Since a significant portion of our students aren't that computer literate, they don't realize they're getting cheated by bogus URL's, such as FAFSA.com, FAFSA.net, etc, which ask for credit card information, and charge upwards of $80, for the FREE Application for Federal Student Aid [FAFSA]. ...more »

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Policies and Principles

multi-agency websites & teams to consolidate topics and services

To consolidate a few themes here: - we need more specialists, but can't always afford them as individual agencies - we need to share resources in order to afford them, especially specialized skills - we need to focus on creating content and sites around shared mission, topics and services - we need fewer domains and sites - we need to do all of this while saving money, e.g. not always leaning on expensive consultants ...more »

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Content in other languages

Ensure high quality translation of website content

In those cases where web content is translated, be sure that the translation is of a high quality to be culturally appropriate and understandable to a broad audience of speakers of various dialects and from various national backgrounds. Poor quality translations result in users avoiding using a website at all or if they are bilingual they may switch to English even if they would have preferred the other language. When ...more »

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Policies and Principles

People, process, technology

Be sure to include your organization's mission and a vision. PEOPLE: Hire competent people Hire passionate, caring people Hire meticulous, attentive people Consider users ages Consider users knowledge level Consider users patience level PROCESS: Establish your site's purpose Decide on how you will achieve this purpose (Push-Pull of data/information/knowledge) Create a simple, navigable structure Mind the taxonomy: ...more »

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Policies and Principles

create standard project management plan for all web development

We keep reinventing the wheel again, and again, and again...and again. Again. Create a template project management plan and guide for website and web application contracts and projects. Create a bunch of standard requirements and checklists. Update them annually. Ensure that all new and upgraded sites follow this template. That way you can ensure that most of the non-business specific requirements for government ...more »

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