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I think Richard Buchanan's expertise in design is relevant throughout. Just one of the many gems: "Human-centered design is fundamentally an affirmation of human dignity. It is an ongoing search for what can be done to support and strengthen the dignity of human beings as they act out their lives in varied social, economic, political, and cultural circumstances." (Design Issues: Volume 17, No 3 Summer 2001 p.37 ...more »
The grammar of web language differs greatly from the grammar and style of print. We expect to read shorter sentences, not necessarily all full sentences. Importing print-based sentence structures into a website, especially for key orientation pages and links defeats the point of using a website to build and convey information.
In studying the usability of websites by under-educated individuals we have found that the site has to make it easy for a user to make repairs - correct themselves when they wind up somewhere they didn't want to be.
Repair skills of a user have to be matched with linguistic tools, visual and navigation aids that help in this process.
Use reading and navigation tools from the best, most engaging of social media sites that millions of people are using ( and enjoying everyday).